ALL AMERICAN ADS of the 40's ~ NEW TASCHEN HC

Description: Please note that at this time, the post office is VERY VERY slow and if you need this by a specific time, you'll need to select Priority Mail or it may take a couple weeks or longer to get there. I know it's more expensive, but it's the only way to insure a quick delivery... NO RISKPURCHASE! See Below** ALL AMERICAN ADS of the 40's "As mirrors on forties culture and values, this book offers a fascinating glimpse into a formative era of American design.”- Metropolis ANOTHER GREAT TASCHEN BOOK! AUTHORIZED TASCHEN RESELLER! - I am a legitimate authorized Taschen Bookseller. All my Taschen books are purchased directly from Taschen as opposed to buying them in a bookstore and then reselling them. These are brand new, direct FROM Taschen and packaged as they came from them! Special orders welcomed! This volume’s engaging overview of advertisements evokes the nostalgic sentimentality of a bygone era, ranging from wartime to prosperity and optimism in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a burgeoning consumerism, from fashion and food to beauty and beverage, and everything in between. “Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.” - The Toronto Star From Darkness into Light Wartime action and postwar triumph in the advertising of the 1940s -At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream. The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s. About the authors: The editor Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing (also available on my site), Los Angeles. Portrait of a City, California Crazy& and the All American Ads series. Author Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art. Large Hardcover book measuring roughly 10" x 8". weighing almost 6lb and containing 680 pages. Brand new and still sealed in shrinkwrap. 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Price: 39.98 USD

Location: Walnut, California

End Time: 2024-12-30T02:51:29.000Z

Shipping Cost: 12.12 USD